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Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.
They don’t make the greatest commission for a salesman of advertising specialties, but I can’t stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I’ve yet to approach anyone in any kind of business where don’t feel that a refrigerator magnet will be regarded as effective advertising. It has to be granted that some are more suited than others, but I still maintain that they’d be of use to any business.
Domino’s Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino’s when I was a young guy, as a delivery driver. Often, whenever sales would drop a little, or the manager was desiring a prize, we would go “door hanging”. Boy did these door hangers produced strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a “slow” neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out “door hanging” you could count on a lot of calls coming in that evening from the area you’d just targeted, for the next 3 days. The problem with these door hangers is, they’re paper, and they wind up in the trash, rather quickly.
A refrigerator magnet, almost always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address? Nothing stays as long as the magnet. And no matter what is put on the fridge, be it your child’s neatest drawing of a hairy fire truck, or their lunch menu at school, what’s on the very top? The beautiful, blessed magnet bearing YOUR company logo!